As of the 1st of January 2017, the “Swiss Made” label will change its rules, being reinforced and aiming in providing a more Swiss production to the end consumer. In other words, a “Swiss Made” watch will have to comprise 60% of components of Swiss origin in order to be considered eligible (as a reminder, the previous rule was that at least 50% of a watch’s value has to be realized in Switzerland). A reinforcement it is, however, not enough for a manufacture named H. Moser & Cie. For various reasons that we’ll explain, the brand doesn’t agree anymore with these rules, deciding to forgo the Swiss Made label and jointly, unveiling the most Swiss watch ever created; produced in Switzerland, by Swiss watchmakers and using materials of Swiss origin.
