When the Monta Oceanking arrived one day, I didn’t quite know what to make of it. Luckily, I was able to secure a phone interview with Justin Kraudel, the president of Monta. Mr Kraudel is as enthusiastic about watches as any of us (perhaps more so) and was eager to school me on Monta in general and give me some excellent background on the Oceanking and where it sits in the dive watch arena. Perhaps most interesting was the portion of our chat surrounding Monta’s transactional model, which consists nearly entirely of online sales direct from their website. Total transparency in the purchase process is their first priority, along with direct customer service after the sale. Kraudel’s passion for customer experience came across completely clearly and genuinely as Monta is on a mission not only to conquer new owners but also retain a loyal following. Monta also knows that watch enthusiasts like the details. Because of its size and ability to make quick changes to product offerings and variations, Kraudel says Monta already has followers chasing production dial variations, tracking minor generational changes and creating buzz about limited edition models on the forums. This is the kind of activity that…
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