Watch cases and bracelets are made of various materials, with stainless steel being the most common. More prestigious brands utilize variants of gold, platinum and other precious metals, while titanium, carbon fiber, aluminum and a wide range of plastics are also common. What isn’t common is wood, which ironically is one of the most ubiquitous building materials in the world. WoodWatch has built an entire watch company around this material and they’re passionate about its unique beauty and sustainability. Three lifelong friends launched the brand in 2013 as a side project and it quickly grew into a full-time operation in the Netherlands. Up until now, they’re watch portfolio was powered by quartz movements, but that changed with the debut of their limited edition WoodWatch Explorer. Let’s take a closer look at the company’s first mechanical piece.
