Customization in the luxury industry is nowadays an almost regular practice (a costly one, but one that is often done). For instance, Louis Vuitton does one-off bags and Bugatti can create everything you want for your coming Chiron. In terms of watches, customization also exist but remains something more “hidden”, at least discreet. Few knows that for instance Patek does unique pieces on request of some special clients. Of course, things gets easier with independent watchmakers but once again, nothing is really organized or publicized. As strong innovators, HYT will change that and now offer a real, institutionalized customization program for their clients: HYT Bespoke.
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