IN-DEPTH: The Hublot Big Bang Unico Red Magic

The story in a second: It’s big. It’s red. It’s Hublot. Red is a colour with some pretty specific cultural meaning — danger, passion, excitement and love. And most of these emotions or associations are pretty applicable (danger, not so much) to Hublot’s latest hot piece, the Big Bang Unico Red Magic, a statement piece par excellence that impresses on so many levels. The case Yeah. We’ve got to start with the case. There’s just no avoiding it. This is an incredible watch case on many levels, including sheer brightness. This is a case that definitely lives up to the Big Bang name. And for all that this incredibly vivid, bright watch is as eye-catching as a red fire engine barrelling down main street with sirens and lights blaring, there’s more to this 45mm watch than ‘mere’ surface appeal. For starters, ceramic isn’t the easiest material to work with, and regardless of colour, the highly polished ceramic front and back plates, as well as bezel, is achievement enough. But the real party trick is just how Hublot has managed to achieve such a bright colour on ceramic, which is a tricky material. But Hublot are no slouches with material innovation…

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