You might think that a boutique is… a boutique, meaning that in the end, the goal is to discover and buy watches. Well, this conception was true until a few years ago. However, today this perception might be slightly different and collectors, enthusiasts or newcomers have different wishes and want a different experience. While opening a new boutique Rue de la Paix, in the heart of the Paris’ watch heaven, Glashütte Original had this in mind. Today, we’d like to share with you the new approach wanted by the brand, based on education, understanding and didactical experience.
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