Building a brand from scratch is a challenge. Success isn’t always (in fact, most of the time) present and few can claim “we made it”. Fromanteel could have been one of them, but this watch brand, founded in 2009, has stood the test of time and moved from the microbrand status to a more established young brand. Today we talk with Alfredo Silva, co-founder, to understand how to create a brand – and we’ll have a sneak peek at Fromanteel’s latest creation, the Pendulum Traveler Automatic.
