Replacing another Patrick (Hoffmann, CEO of the brand from 2011 to 2017), Patrick Pruniaux could easily be qualified as a luxury expert – watch expert, of course, but not only. He certainly is part of the new generation of CEOs who know about the watchmaking industry but who also spent some years outside of this microcosm. From the Wine and Spirit division of LVMH, followed by several positions at TAG Heuer, Patrick will later cross the Atlantic in 2014, as he was hired by Apple, in Cupertino, to prepare the launch of the Apple Watch as a member of the Special Projects team. He was then promoted to the position of Managing Director for UK & Ireland in 2015, and was also a member of Apple EMEA Executive Committee. He finally joined Kering Group in September 2017 as Chief Executive Officer of Ulysse Nardin. Today, we have this 2.0 luxury CEO talking to us about the future of Ulysse Nardin.
Continue reading ‘Interview – Patrick Pruniaux, CEO of Ulysse Nardin, on the Future of the Brand’
