A few years back, Dutch entrepreneur and watch enthusiast Tom van Wijlick decided to relaunch an old watchmaking name: Lebois & Co. What started as a one-off project founded on Kickstarter quickly moved to the next level with multiple re-launch (here and here) editions and now, Lebois & Co is what we could call a “microbrand”. Today we talk with Tom van Wijlick about two important topics. First is the launch of a new watch, the Venturist, which will soon be reviewed on MONOCHROME but that you’ll already see in this interview. Second is the introduction of a new (and truly interesting) business model, where clients and watch enthusiasts will have the opportunity to become a shareholder of the company… Let’s hear all the details.
