If you are into watches and happen to visit sales points or watch fairs, there are chances you have seen some of Xavier Dietlin’s creations, without even knowing about his small company (watch the following demo video). Dietlin Swiss Showcases is a 12-person business specializing in creating exceptional display cases and windows. As the company celebrates its 165th anniversary in the metal work industry, we caught up with Xavier Dietlin to talk about how he envisions watch presentation in sales points.
