You’d be hard pressed to find a more mature and unique watch company in the world of microbrands than London-based Farer Universal. Their production is predictably limited in number for a small brand, offering a maximum of 300 individual watches within most series (many are limited to 100) and they often sell out in a matter of months. They’re known for using a lot of colours and whimsical designs, yet maintain a sophistication and maturity that keep them from resembling expensive Swatch watches. With the exception of their initial quartz line, Farer always releases new watches in a series of three, all having very different dial designs that share a common case. Following up on the 37mm Hand-Wound series released a few months ago, the company just launched three automatic chronographs that continue their distinctive design language – The Cobb, Eldridge and Segrave.
