The unique story of Miffy and De Rijke & Co starts back in 2022, when Dutchman Laurens de Rijke, founder of his own watchmaking company, launched something very unexpected: the Miffy Moonphase. The iconic Dutch cartoon bunny is known and loved the world over, and carefully protected by a foundation honouring Dick Bruna’s (Miffy’s creator) […]
Posted In: 2025, De Rijke Watches & Co, independent watchmaking, Luxury Watches, Moon phase, Novelty