A few days ago an email from the IWC marketing team dropped into my inbox. Nothing unusual and like always I have a quick look at what the brand plans to communicate now. Maybe a new watch, another limited edition, or an update on the Silver Spirit Spitfire that is on its flight around the globe? Nope, the email was about three videos featuring legendary watchmaker Kurt Klaus and… a smartwatch.
Continue reading ‘Just Because – A BIG Shout-Out to IWC and Kurt Klaus (About Smartwatches…)’
