Zenith's 2020 Collection for men, a flyover with CEO Julien Tornare
With the sell-out success of the Revolution ‘Cover Girl’ Limited Edition, and the astonishing Midnight Collection for women launched in January, Zenith are officially on a hot streak. When I put that to CEO Julien Tornare, just before we started rolling camera, he said something quite unforgettable. “When I took over [at Zenith] two and a half years ago, people were talking about the sleeping beauty. I don’t like to sleep much, so I thought we have to wake this beauty up and do something great. And now it’s starting to pay off in a great way. “Zenith has a long history: 155 years of history. We are also a very authentic brand. Every single watch we produce has a Zenith movement in it. But the heart of what we do has to be to make watches of the 21st Century.” With that goal in mind, you can’t really fault this colourful, characterful trio of new men’s watches. They traverse some ground: a flamboyant watch for the party set, a stealthy, matte execution fit for a Defender and yet more trusty, attractive Pilot watches.  
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When the Monta Oceanking arrived one day, I didn’t quite know what to make of it. Luckily, I was able to secure a phone interview with Justin Kraudel, the president of Monta. Mr Kraudel is as enthusiastic about watches as any of us (perhaps more so) and was eager to school me on Monta in general and give me some excellent background on the Oceanking and where it sits in the dive watch arena. Perhaps most interesting was the portion of our chat surrounding Monta’s transactional model, which consists nearly entirely of online sales direct from their website. Total transparency in the purchase process is their first priority, along with direct customer service after the sale. Kraudel’s passion for customer experience came across completely clearly and genuinely as Monta is on a mission not only to conquer new owners but also retain a loyal following. Monta also knows that watch enthusiasts like the details. Because of its size and ability to make quick changes to product offerings and variations, Kraudel says Monta already has followers chasing production dial variations, tracking minor generational changes and creating buzz about limited edition models on the forums. This is the kind of activity that…
