As of today, you can buy Patek Philippe online. Will COVID-19 force more brands into e-commerce?
A crisis can often prove the catalyst for change. Amid the chaos, we’re forced to rethink how we do things — often with positive results. The First World War, for example, had a radical impact in redefining civil liberties, race relations and women’s rights. It’s way too early to untangle the full impact of the coronavirus on the watch industry. But there are signs the pandemic could push certain brands to reconsider their stiff resistance to e-commerce. Watch brands have always maintained a heavy reliance on selling through bricks and mortar stores. Morgan Stanley analysts estimate that third-party retailers account for some 90 per cent of Swiss watch sales. Direct online sales offer the alternative approach. Yet while some watch groups — notably Richemont and LVMH — have embraced online retail, most have only taken tentative steps into the virtual world. A report last year from the online marketing consultancy Digital Luxury Group found that only 40 per cent of luxury watch brands are presently offering direct-to-consumer e-commerce. In fact, online sales of luxury watches account for less than 5 per cent of all sales, according to The Mercury Project, a data-driven consulting company focused on the watch and jewellery industry. Three conspicuous…
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The unending pursuit by watch companies of the most commercially successful blue dial watch with integrated steel bracelet has left a lot of empty space for other expressions of a blue dial wristwatch. With their latest expression of the Big Date, Mido have grasped this empty space with both hands, producing a watch that has a deep blue dial, but is encased in a rose gold tone case, and strapped to the wrist with a matching midnight blue leather strap. It isn’t a watch that has already been done to death, and to add to the refreshing take, the aptly named Mido Baroncelli Big Date Limited Edition offers a date display that is far more balanced than we are used to seeing on a dress watch. Starting with the dial, the starburst blue dial is brushed to radiate from the large (and ever so slightly stepped) date aperture, rather than the typical and more symmetrical point where the hands are mounted. What it loses in horizontal symmetry, it gains in the way it draws the eye towards the date window and emphasises the lateral symmetry that is lost whenever the date window is placed at 3 o’clock on the dial.…
Media and watch collaborations: in theory, they should be a match made in heaven … and, let’s be honest, they almost always are. That shouldn’t come as a surprise, though, considering the people behind these industry hybrids are writing, reviewing and critiquing myriad watches every single day. We should know what’s best. And it turns out, we often do. Trouble is, though, there’s been more than a few released in the last couple of years, so narrowing down which ones are best can be hard. But that’s exactly what we’ve done. The crew at T+T, after an exhaustive conference call that lasted far longer than it should, have whittled down all the media/watch collaborations in recent memory, and chosen our favourites. Enjoy. Andrew McUtchen – TAG Heuer Limited Edition Carrera Skipper For HODINKEE What an atomic drop this was, and one of the few times a watch has been significantly bulked without blowing it. The original ‘Skipperera’ from ’67 — so named for its Carrera case — was only 35mm, and the Dink version clocked a more modern 39mm, with a domed sapphire crystal instead of the plexi on the original. The tri-colour layout of the regatta countdown sub-dial is where it’s…
We are only three months into 2020, and G-Shock have already been going hard — really hard. That’s right, not only have they released dozens of new watches across a range of different collections since the beginning of 2020, but many of those are pretty remarkable in their own right, some tracking heart rate or surf beach conditions, with others paying tribute to Kung fu legend Bruce Lee or representing streetwear label KITH. There is genuinely something for everyone, so let’s take a look at five of the coolest 2020 G-Shock watches. G-Shock X KITH GM-6900 Life is good when you look through rose gold tinted lenses. And that is exactly what we’re seeing with the new Casio G-Shock X KITH GM-6900, a collaboration between Casio and the streetwear retailer. The rose gold tone metal case is eye-catching, and it also has options to swap out different straps to easily match to your outfit. This one gets a rose gold medal. G-Shock GBD-H1000 This is an important watch in the G-Shock lineup because it would be making a play at the currently booming smartwatch market. That’s right, this watch has an optical heart rate sensor, a tri-axis accelerometer, pressure and…
Well, the results are in for the inaugural round of Celebrity Watch Death Match, and everything is coming up not just roses for Jay-Z, but “Rose Gold Concepts”. Which the man himself raps about in ‘Summer’ from the Everything Is Love album, a reference to his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold. Hove smashed Drizzy across four categories by three winning watches to one, though things did get tight in the ‘Modded & Murdered’ category, where he prevailed with a margin of just six per cent, his Franck Muller modified Rolex just beating out the murdered and iced Nautilus. Dress watch to die for: Result: 87% for the Jaeger-LeCoultre and 13% for the RM. So there you have it, vindication for yours truly. Jay-Z’s Jaeger-LeCoultre Grande Reverso Ultra-Thin Tribute to 1931 Pink Gold Ref. 2782521 is such a good thing, as opposed to that fully iced-out, ladies RM with Cuban bracelet … talk about extra. Modded and murdered out mayhem: Result: Oooooh, just 6% in it, with Patek netting 43% vs 57% for the Rolex. A closer result than the blowout in the dress watch showdown, but still, let history show you were with me – I was on the…