Risky business: Are we ready for more microbrands going upmarket?

One of my favourite watch brands, Farer, recently added a new chronograph to their line-up. Called the Chrono-Classic, it follows a long line of chronographs released from the brand. Yet, this new release is not just another chronograph for Farer. This watch sees them pushing through a glass ceiling as a microbrand and going upmarket. … Continued

The post Risky business: Are we ready for more microbrands going upmarket? appeared first on Time and Tide Watches.

The post Risky business: Are we ready for more microbrands going upmarket? appeared first on Time and Tide Watches.

Continue reading ‘Risky business: Are we ready for more microbrands going upmarket?’