Platinum status: The psychological reason why we think heavy watches are more valuable

Platinum is the acceptable form of heavy metal. The reason for this isn’t just down to the lack of spandex trousers and apocalyptic imagery. It’s simply hard not to be seduced by a platinum watch. Here is the ultimate stealth-wealth material that visually offers the discretion of stainless-steel. And yet pick up a watch like … Continued

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2 years ago