What’s the best way to create a watch that customers want? Well, literally ask them what design elements and specifications are most appealing. Pinion, a rising microbrand based in London, posted an online survey on its website in September 2018 and applied the feedback to its latest tool watch, the Atom 39. This is a follow-up to the original Atom from 2017, which featured a 41mm diameter case, black dial and Japanese Miyota 9015 automatic. The new Atom 39 reduces the size to 39mm, offers a white dial variant and upgrades the movement to a Swiss ETA automatic, all based on public feedback.
