Value Proposition – French Brand YEMA Reissues the Iconic Superman – and it’s a 1-on-1 reedition of the 1970 model

Watchmaking isn’t only a Swiss story. Watches have been produced in many other countries, including France. Unfortunately, the Quartz Crisis dragged most of the French manufactures down, including Yema – certainly one of the most iconic French brands – which has been revived recently. As part of an upcoming “Heritage” collection, the brand is now presenting its first model and I’m proud to say that it is a faithful and automatic re-edition of its legendary dive watch. Meet the 2018 Yema Superman Heritage.

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6 years ago