Gaia & Co., a new microbrand building watches in Besançon, France, is launching its Primavera collection on Kickstarter. This first annual series, which will be produced in three colours, is limited to 900 pieces and will be replaced next year with a new collection. The annual cycle is designed to maintain an exclusivity with the brand, although it likely helps control costs and inventory as well. The watches will have Japanese automatics and are what the company calls neo-vintage, providing the “missing link between classic and modern watches.” The vintage-inspired trend has been around for quite a while, so Gaia & Co. has a crowded field to contend with.
