We’ve written quite a lot about microbrands lately, with brands like Gaia & Co. and Marnaut launching interesting new watches on Kickstarter. Most are unique and have a character of their own, but all share one thing in common – simple, generic automatic movements. SEMPER & ADHUC is taking a different approach by building new cases for vintage, restored movements from the 1930s to the 1960s. Similar to what Vortic Watch Co. started a couple of years ago (3D printing new cases for vintage pocket watch movements), SEMPER & ADHUC is combining modern techniques with the handcrafted tech of the past. It’s a novel idea and brings a history and soul to the watches that a new Miyota or ETA movement simply can’t match. Is this enough to raise their head above a very crowded market? Let’s take a closer look.
