Value Proposition – The Accessible Blazer Collection from Korean Microbrand Varon Chiri

It’s not unusual for new microbrands to leverage crowdfunding sites like Kickstarter or Indiegogo to launch watches. Korean brand Varon Chiri has done just that, but its inaugural collection, Blazer, was designed around feedback from 750 watch enthusiasts, which certainly differs from the norm. Case size, crystal shape and even lug-to-lug length were decided by […]

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