Launching a watch brand is not that simple, mainly because you have to face an established industry, with its brands, its suppliers and its habits (and some are secular ones…) The watchmaking industry was extremely difficult with newcomers, until our 2.0 era brought to small independent people, however full of ideas, a process called crowdfunding. E.C.Andersson is among them, with the idea of a sporty pillow-shaped watch with a smaller size than the most famous of all the pillow watches (a certain Officine…), with mechanical movement, for a low price and with nice design. Here is the E.C.Andersson North Sea.
