William L. 1985 was founded in 2015 by Guillaume Laidet (hence the name William L. – Guillaume is the French for William). A French entrepreneur with a passion for watchmaking, Guillaume used to work in Switzerland for high-end brands such as Zenith and Jaeger-LeCoultre. When he founded his own brand, his idea was to offer vintage-inspired timepieces that would be both functional and affordable. After the successful launch, William L. 1985 is now back on Kickstarter to unveil an automatic chronograph presented as the ‘most affordable in the market’ and priced just under EUR 500 (Kickstarter price).
