Within the last 10 years, Frédérique Constant has gained massively in popularity. And it is justified. Indeed, the brand has created a clever strategy of “affordable luxury“, in which collectors must receives a lot for what they paid for. While many other brands would do so by encasing out-sourced movements, Frédérique Constant has chosen the complex path of independence, by developing their own movements, yet with prices that should slightly scare the competition. In order to fully understand this brand’s strategy, as well as its past and its future, we’ve decided to head over Geneva and to visit their manufacture. And here is our video report.
