VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision

It’s well-known that between 1975 and 1985, the Swiss watch industry collapsed and its chances of survival looked slim. Many manufacturers went bust or were forced to join larger conglomerates. The primary cause of the disruption was, of course, the innovation of electronic quartz movements. On Christmas day, 1969, Seiko released the Astron, the first-ever … Continued

The post VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision appeared first on Time and Tide Watches.

The post VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision appeared first on Time and Tide Watches.

Continue reading ‘VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision’

 
2 years ago