Recently, at Baselworld 2017, Armin Strom surprised the world of collectors (and certainly some of the industry participants…) by launching something that, besides being ultra-cool, felt like a natural development, knowing upcoming changes in customers behavior. What they created is an online configurator, in order to imagine, choose, create and order your watch just like you want it. Not a single element can’t be personalized, making sure that your future watch represents exactly your own wishes and personality. Today, we go one step further by playing with one Armin Strom watch that has been entirely configured, to show you how far you can actually go.
Continue reading ‘What is it to wear a unique and configured watch by Armin Strom?’
