What is the ultimate luxury? To me, this is not a matter of price but rather of exclusivity, knowing that I don’t own the same shoes, bag, car or accessories as my neighbor. Having something unique is, to me, what best defines luxury, as I’m sure that what I own is my proper creation and that I’m not sharing it. However, to all nice story there’s a negative side: price. Exclusivity is expensive. What about watches? Not that easy to entirely customize a watch. Well, for those who want unique AND affordable, we just found this solution: Objest Automatic, an affordable, contemporary, entirely customizable Swiss Watch – launched on Kickstarter now.
