In the world of watches, it’s rather common to have watches “placed” in movies (sometimes, it’s a bit more than just that however). That’s a practice named “product placement” and, in certain measures, it seems to help selling watches (do you feel the irony here…?) However, the story here is much cooler than the usual “watch in a movie” and has been dictated by passion, and with one of the coolest watches around. So, what could well be the watch worn by Iron Man / Tony Stark a.k.a Robert Downey JR in upcoming movie Spider-Man Homecoming? And why this choice?