Editorial – Microbrands vs. Accessible Established Brands – Are Newcomers Shaking up the Industry or Just Small Fish in a Big Pond?

It’s an interesting time to be a watch enthusiast. Fuelled by sites like Kickstarter, a phenomenon of inexpensive, quality movements and parts is unfolding, available with the immediateness only online media outlets can offer. Small startups (or microbrands) are producing compelling watches with capital raised via crowdfunding and online-only storefronts, minimizing overhead that established brands still […]

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