Are Non-Purist Brands Beginning to Express Purist Watchmaking Approaches? Pt 1.

In a recent 2016 BBC news story, it was reported that Chimpanzees had entered the stone age for some 700 years now: Excavated ancient stone tools used by monkeys had given scientists a glimpse into the evolutionary process of simian technology. Analogously, there has been some grumblings amongst industry insiders that Swiss watchmaking has…